Validating IPTV Service Quality Under Realistic Triple Play Network Conditions
This case study examines the importance of validating IPTV service quality under realistic triple play network conditions.
Telecommunication service providers are investing heavily in IPTV to complement their existing voice and data services, and compete with cable multiple service operators (MSOs). Before IPTV proliferation and triple play utopia is realized,
service providers and network equipment manufacturers
(NEMs) must first verify that IPTV services will in fact meet
user quality expectations. Viewers have come to expect
a predictable level of service quality with their broadcast
and satellite TV services and will not be tolerant to service
interruptions, picture and sound degradation or long waiting
periods to change channels with their new IPTV service.
With a plethora of competing IPTV and cable TV service
offerings, subscriber churn due to poor quality of experience
is a serious risk.