IPTV Service Quality
This paper explains the importance of
validating IPTV service quality under realistic
triple play network conditions
The opening panel discussion at the recent IPTV World Conference at NAB 2006 was aptly titled ‘War!’, referring to the increasing competition between Telecommunication Service Providers and cable Multiple Service Operators (MSOs) as they battle to capture a household’s total communications budget. Service providers have suffered dwindling service revenues as MSOs offering triple play service bundles secure an increasing share of their traditional stronghold, the voice subscriber base. For service providers, it’s a war of survival, and the coveted triple play ‘voice, Internet and television’ service bundle is the strategic arsenal that will likely determine which rival will succeed as victor and capture the spoils (subscribers). The ability to provide multiple services to a single subscriber significantly increases average revenue per user (ARPU) and dramatically reduces subscriber churn.
|
Network Services 
